Although a topic that might not have swayed your vote, the regulations of advertising and the mesdia are on the new United State's President's chopping block. In the past, American advertisers rarely looked to the world scope of advertising for ideas and outlines, but this might be changing with the new White House tenants.
I came across an article in Brandweek, (http://www.brandweek.com/bw/content_display/current-issue/e3i431ca797a370fbb26eef7165db7efc10?imw=Y)
that gave a brief overview of the issues that will be addressed in the coming years. One of the issues was the abandoshment of advertising for un-healthy snack foods to kids. As given in the article, the U.K. has already adopted this law and can be appluaded for one of the reasons the child obsesity rate is a little over half the obesity rate of the United States. (http://www.iom.edu/Object.File/Master/22/606/FINALfactsandfigures2.pdf VS. http://www.parliament.uk/post/pn205.pdf).
A new bill is in congress that will pursue blame of false advertising to anyone and eeryone involved, including the printer. I think that this is taking the suit a little too far. As a printer or a production house it is not your responsibilty to reasearch the products chemistry or check inventory of a retailer before exicuting a RFP.
The first couple of months of the new term will be interesting to see what is passed in office and what was just campaign lip service. As a student of media studies, I hope that we will continue to look outside the borders of the United States for means of advertising. In addition, the consequences advertising has on the consumer's life and not the retailers/network's pocket.
Another regulation that will put a dent (a very very small one) in Mr. Murdoch's wallet is the regulation of media conglomerates and furthering monopolies of the media industry. Although the Sherman Antitrust Act was passed a long time ago , the FCC has been quite relaxed in enforcing it.
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1 comment:
Very interesting, Des!
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