www.prweek.com, Keith O'Brien column, Sept. 1, 2008 (Possibly available only to subscribers)
What would you do if you owned the copyright for TV show "Mad Men" and fake Twitter accounts for Dan Draper and other "Mad Men" characters showed up? The producers got the fictious accounts, made to look like they were written by the TV show's charcters, pulled down. The columnist in PR Week suggests that this may present some opportunities, and I agree that a fictious Twitter account is a novel way for viewers to interact with "Mad Men."
The columnist continues "There are many legitimate reasons why...the producers should get their lawyers reved up for a confrontation with those who have taken Twitter liberties with the creator's intellectual property." The he continues, saying "It is a big net positive for the show." Futher, "As brand hijacking continues, a careful approach to dealing with those who appropriate material is the smartest bet."
Christy Beckmann
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