I have an issure with corporations that sell their consumers data base to third party companies. They offer up valuable information on the comsumer without the permission of that consumer. There have been times when I recieved something either in the mail or e-mail and wondered..."How the h*** did they get my information?" Quite clever as it may be, these advertisments are targeted directly to me. It's not appealing but disturbing.
http://www.comicbookbin.com/Marvel_Users_Privacy_Problematic001.html
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As someone who has spent more than a few years trying to reach customers I can tell you that the trend to purchase consumer information in order to target them with sales overtures is not going to decrease, but increase. What you can do to protect yourself is to be aware of the gathering points of this information. For instance, when anyone at a checkout asks me for zip code information if I have used a credit card I give them an erroneous one. I don't know if they link them, but I'm unwilling to take the chance. I'm sure you know that you are protected from junk mail in the state of Missouri . This is a link that will help you opt out of just about all unwanted calls and mail. http://www.msnbc.msn.com/id/1653177 6/ You may want to weigh the value of giving your email address to retailers from whom you have purchased a product or most particularly purchased a product warranty with your desire for privacy. And, finally, when someone asks for information rather than just giving it to them ask them who will have access to that information.
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