Wednesday, September 24, 2008

Campaign Ads Bend the Truth

http://adage.com/garfield/post?article_id=130958&search_phrase=political+ads

While there is no lawsuit involved with the above article, I found it quite interesting how they discuss that both political parties bend and twist the truth in campaign ads and at times even flat out lie. While I imagine that it is very difficult to press charges or even bring these to trial as we are dealing with very public figures, and at times it is not even the canidate who is running the spot. It amazes me the things that people get away with saying. In the advertising world our clients have to be 100% prepared to back up any and all claims they make regarding their product or sevice. Too many times I have been through "fire drils" to get creative removed from the public view because the claims they were making were no longer valid. Shouldn't we hold political advertisements to the same standards no matter who is providing the ad?

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