Some of you may remember this case back from 2008. It invovles Airborne, the herbal supplement company that once claimed to help fight off colds. The company was thrown into a class-action lawsuit brought on for false advertising. It was determined to be false advertising becuase there was "no credible evidence that what is in Airborne can prevent colds or protect you from a germy environment." It basically it a very well-marketed placebo pill. Once the plaintiff filed suit against the company, Airborne's advertising campaign stopped mentioning the cold-curing claims and instead touted claims that it helped boost the body's immune systems.
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