Monday, March 1, 2010

American Needle vs. the NFL

This case is actually what I did my paper on. To try to make an extremely long story short - here's the readers digest version. In 2002 the NFL signed a 10 year deal with Reebok to be the EXCLUSIVE manufacturer of hats and apparel with NFL logos on them. This effectively cut out every other manufacturer that was making this stuff. A company in Northern Illinois took exception to this and filed suit (based on anti-trust law). American Needle lost and has continued to appeal. It is now being considered by the Supreme Court - based on the NFL's suggestion! The NFL sees an opportunity here. IF they can get the Court to recognize their organization to be viewed as a single entity (rather that 32 separate teams) then they will no longer be subject to anti-trust laws (as far as things just inside the NFL are concerned). If the NFL gets the ruling they want it will change the face of professional sports for ever.

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