AT&T Wireless is suing Verizon Wireless over its "There's a map for that" campaign, which illustrates the density of Verizon's 3G network on a U.S. map compared with that of its competitor's much sparser coverage. AT&T claims the spot is causing the No. 2 wireless carrier to lose "incalculable market share" and "invaluable goodwill."
Many viewers are appreciating the ad's humor, which PARODIES Apple's "There's an app for that" campaign. Apple's exclusive partner for its iPhone is AT&T. The ads show two maps side by side, with Verizon's coverage shown in red dots that blanket the country, while AT&T's service is shown as a cluster of blue dots and mostly white space.
AT&T is seeking injunction that will mandate Verizon to remove the TV ads. Verizon eventually remove the phrase "You're out of touch" in regards to AT&T 3G coverage.
I find this very interesting for two reasons. First, how far can you use 'parodies' and get away with it? and secondly,our subsequent chapters will introduce us on rules governing advertising and the FCC. What can company A say about company B without getting into trouble.
link to article
http://adage.com/article?article_id=140303
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