Mizzou student Jimmy Winkelmann created a parody clothing line in high school mocking his classmates' obsession with the North Face. The North Face creates clothing for the outdoors and uses the tagline "never stop exploring".
Most people are familiar with the North Face because of the cult-like following the brand has received in recent years. North Face fleeces and coats are a high school and college staple, with the average fleece jacket priced around $160.
Winkelmann's South Butt, now a corporation in Missouri, earned around $4,000 in profits in the first year--not much compared to the mammoth sales of the North Face. After the North Face fired off a cease and desist letter to Winkelmann, South Butt sales took off and inventory sold out.
Is the South Butt a trademark infringement, or clever parody?
http://abcnews.go.com/Business/teens-south-butt-apparel-irks-north-face/story?id=8712101&page=1
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