I found this blog while searching for false advertising cases and wanted to share it with all of you. It's called MentalFloss.com. A blog that was posted on July 30, 2008 looks at 6 cases of false advertising (one of which we discussed last night during our presentations - Airborne).
Here's a list of all six:
1. Listerine as a Cure-All
2. Lydia Pickham's Vegatable Compound (Great for Boozy Housewives!)
3. Crystal-Clear Amoco Gasoline: Good, Clean Fun
4. Dr. Koch's Cure All
5. Airborne
6. The Trick Wedding - Straight from Mickey Blue Eyes
Basically, each of these products (or doings) resulted in some kind of false advertising lawsuit. You can read the full details of each case on the blog at http://www.mentalfloss.com/blogs/archives/17036.
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The sad part about Airborne, is that it is still such a huge product, and it's still very popular.
I think the worst part about my research was that the people who represent the brand don't own up to doing anything wrong, 30 million lost or not. They put the blame on everyone possible.
To view the Web site announcement that I couldn't get to work in class...go to www.airbornehealth.com and you can see what I mean.
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