Pepsi's New Label Design

In early December, Pepsi introduced a new label design. According to Pepsi N.A. President Dawn Hudson, Pepsi wanted to present a more youthful and contemporary look.

"Pepsi is about a youthful attitude, boldness and excitement and this look brings those qualities to life," said Hudson. "Package graphics are the face of our brand and this more modern design embodies Pepsi's youthful personality."

The Pepsi icon is one of the world's most recognizable icons. By editing the icon to look more modern, including a more modern font, I believe the new icon is confusing and less recognizable. Instead, I think Pepsi should have stayed with their old icon & font and capitalize on the traditional look. Competitor, Coca-Cola uses the traditional logo and icon and it shows in their popularity and sales that sometimes the old is better than the new.

http://www.beveragedaily.com/Products/Pepsi-Cola-Updates-label-design