Thursday, October 9, 2008

Free White Paper: What Every PR Professional Needs to Know About Copyright Compliance

As all of us in this class know, digital news content is very easy to share and as a result it is also very easy to violate copyright law. In my snail mail yesterday was a card from BurrellesLuce, a company that for decades has provided news clipping services to PR and communications professionals. The card promotes their free white paper, which I think is actually very good. According to them, some publishers are getting tougher on digital news clip sharing, and the White Paper offers some simple guidelines, describes the basic concepts of copyright and offers steps you can take to follow copyright law. You can read the White Paper at: www.burrellesluce.com/knowcopyright2 or call 877-839-9772.

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