Here is another instance of a lawsuit filed for deceptive advertising and trademark infringement on the Internet. This is an example of phishing (for Internet users personal information) via a Yahoo Lottery Spammers' email scam. They were accused of "mimicking a legitimate communication from a well-known company."
This is the type of activity discussed during some of our presentations on invasion of privacy that harms Internet users' experience. If this behaviour is not regulated and legal action is not taken, it will eventually ruin consumers' Internet experience entirely making all online marketing and advertising efforts suspect.
1 comment:
There are so many examples of these types of cases. There is a real regulation problem with the Internet. There is just so much information that can change so quickly, which makes self-regulation nearly impossible. Government regulation would allow for statues and legal prosecution of those who do not comply. Maybe the fear of prosecution would help resolve some of these issues.
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