A la carte cable pricing

http://www.tvweek.com/news/2008/09/mpaa_comes_out_against_cable_a.php

This article relates to a la carte cable channels, which was mentioned in one of the presentations from last week. The article discusses how the Motion Picture Association of American has warned the FCC to reject consumer requests for a la carte cable channel pricing. The MPAA suggests that a la carte pricing would violate the First Amendment, because Congress did not give the FCC the power to regulate wholesale pricing. So, is this a First Amendment violation? I personally think that the MPAA is stretching a bit. A la carte pricing would be a consumer benefit without violating the First Amendment. There would be no restrictions on speech it would just allow consumers to choose. I really do not see the difference in choosing between the preset cable packages or making your own cable package from an a la carte menu.