This comes from an article cnn.com on March 4 2008. Although a bit old I thought relevant since the cold season is upon us. :)
Airborne, the herbal supplement company, paid $23.3 million to settle a class-action lawsuit brought against the company for false advertising. The Center for Science in the Public Interest, a non-profit advocacy group, said the company will refund money to consumers who bought Airborne's product. It will pay for advertisements in major publications instructing consumers on how to get their money refunded.
CSPI Senior nutritionist David Schardt said, "There's no credible evidence that what's in Airborne can prevent colds or protect you from a germy environment. Airborne is basically on overpriced, run-of-the-mill vitamin pill that's been cleverly, but deceptively, marketed."
Advertisements stopped mentioning the study and cold-curing claims and instead made claims that it helped boost the body's immune systems.
Subscribe to:
Post Comments (Atom)
3 comments:
I need to contact the class action suit. I have purchased airborne, religiously thinking that it was helping prevent colds. Godd post very informative.
I use it too. But I think it works to an extent...it is vitamins and herbs afterall.
I officially saw the Airborne announcement that I mentioned during my presentation on TV. Obviously they are working hard on getting their reputation back.
Post a Comment