New York entrepreneurs launced a business that makes customized signs that look like New York subway stops. Using the standard black background with a large white text in Helvetica font, they offered a cool urban alternative to personalizing your home. Who wasn’t cool with it? The Metropolitan Transportation Authority. After sending a “polite” letter, the Authority and the business owners made a deal wherein the signs could be sold provided that 10% of the revenue find its way back to the MTA. Not bad. Question is—as one web commenter pointed out—what does the MTA own? Black backgrounds with white fonts? The Helvetica font? The names of the neighborhood? It’s not as quite as black and white as one would believe.
Here’s a link to the story.
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