Thursday, December 17, 2009

Trimball-EXP200

Yet another "weight loss" product that can't substantiate its claims. This is a diet pill that supposedly expands in your stomach to make you feel full.

The NAD examined print and Internet advertising claims for Trimball-EXP200, following a challenge by the Council for Responsible Nutrition.
Claims at issue included:
- “This all-natural ‘gastric balloon’ which triggers automatic weight loss is a big hit in Japan…”
- “In a few minutes, this amazing capsule expands to become a 100% natural gastric balloon.”
- “…it attracts, surrounds and absorbs some of the fat, carbohydrates and sugars that you’ve
eaten and they are naturally flushed out without having a chance to be absorbed by your
body and converted to excess fat.”
- “This weight loss plan is 100% safe.”
- “The effects were immediate. I ate everything I liked and as much as I liked.”
- “The first month, I lost exactly 33 pounds without any effort. The most incredible thing was
that my stomach quickly became flat and firm.”
- “I could eat all the foods I like and as much as I wanted.”
- “I lost a total of 48 pounds in 7 weeks.”
- “When you use the Trimball-EXP200 capsule, you are going to eat 2, 3 or even up to 4 times
less, as you feel that your stomach is FULL. You will not experience any feelings of hunger.
You will then automatically lose weight.”
- “These two properties have been confirmed by many clinical studies conducted in the USA by
leading dietary researcher, Professor Walsh from the University of Minnesota.”
- “With no dietary changes, the average weight loss for women is 37.5 pounds and for men
42.5 pounds. The least amount of weight loss for anyone tested is 33 pounds.”
- “…they all lost weight quickly with losses of up to 38 pounds in only 30 days.”
- “…the TrimBall-EXP200 capsules contain a natural dietary fiber which is 100% natural and
has no side-effects.”
- “It is the highest concentration of this active ingredient recommended by medical doctors for
a 100% safe usage of these capsules.”
- Implied Claim: TrimBall-EXP200 is prescribed by medical doctors.

The NAD attempted to contact the advertiser and never got a response. The are sending the matter to the FTC and FDA now for criminal action.

to read the full report go to http://www.nadreview.org/start.aspx
Then click on the 5th report down (the one dated Dec 14th) to open the pdf.

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