A small Missouri company filed a case with the St. Louis circuit court this week. Bing Information Design is suing Microsoft for naming their search engine the same title, alleging trademark infringement as well as unfair competition. The design company offers computer related illustrations and other services, and has used the name "Bing" since 2000. Microsoft apparantly does not see this lawsuit as viable, although I guess we'll see in court. This should be an interesting case to follow, although its true not much might come of it when you're dealing with a corporation as huge as Microsoft.
http://news.yahoo.com/s/pcworld/20091218/tc_pcworld/designcompanybingsuesmicrosoftovertrademark
http://news.sg.msn.com/sci-tech/article.aspx?cp-documentid=3754611
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