Sunday, December 13, 2009
More on Tiger
With the talk of celebrities on recent posts, I thought this article on the "brand" that celebrities carry interesting. Although this article doesn't reference any legal issues, it does address the value of "celebrity branding" just in sponsorships and endorsements alone. Tiger seems to be making a choice to back into a "private" figure for awhile; at which, he may be successful. The article references Micheal Jordan, who seems to escape media attention for the time being. How long is one out of the media's eyes before they assume a private life again?
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