Chewing on Apple

This is an old article, but I stumbled upon it and thought it was interesting. Several years ago, the City of New York launched a green campaign with an apple design. Apple, Inc. claimed copyright infringement.

There's arguments of dilution and confusion - and ultimately, they say it's up to the consumer. Strangely, I wasn't aware of the survey technique listed in the article. Lawyers are hitting up consumers to see what they think of the logo, and will use that information to pursue a judgment in Court.

Here's the article.