Old Trademark Issue

http://goodcomics.comicbookresources.com/2010/01/28/comic-book-legends-revealed-245/

This article link contains a verification of truth regarding a comic trademark legend. The issue deals with Marvel having lost or rather abandoning The Champions trademark to a role playing game company that made a comic using the trademark. This is actually a funny story that I had forgotten, even though it was brought up just a few years ago. Now while Marvel/Disney could try to pay for the rights for the trademark, or at least pay the company to stop renewing the trademark, I don't see them doing that right now. The possibility of bad press for even trying to attempt such a measly buyout for a trademark that isn't that well known to the general public makes me think they might not try until two decades from now.

The Reason I brought this article to the class's attention mainly has to do with the factors we didn't really cover in class. One thing is that trademarks can be bought out but at often a hefty price. Another reason is Disney recently officially bought Marvel for 4 billion dollars and thus they like any company want good solid copyrights and trademarks, thus they might try to register a lot of trademarks soon. A trademark has to do with public exposure the total opposite of privacy. My final reason is while it isn't recent it is relevant to the course.