Weight Watchers is suing Jenny Craig over false and misleading advertising. The Jenny Craig ad features the spokeswoman Valerie Bertnelli in a lab coat saying, “ A major clinical trial shows Jenny Craig clients lost, on average, over twice as much weight as those on the largest weight-loss program,” referring to Weight Watchers.
An article in the Wall Street Journal says Weight Watchers filed a complaint in the federal New York court. Weight Watchers is saying Jenny Craig conducted no study and is manipulating and twisting the findings of 10-years-old Weight Watcher study, which isn’t even relevant. The Weight Watcher suit is seeking injunctive relief and damages.
Another article and segment aired on ABC news mentioned Jenny Craig continues to stand behind their message. The company believes that when the court hears all the evidence the courts will side with them. Jenny Craig thinks the courts will ultimately agree that Jenny Craig’s advertising claims are truthful. The article also mentions that a federal judge has issued a temporary restraining order preventing Jenny Craig from showing the ad. The action taken by the federal judge is being labeled as an unusual action in a commercial libel suit.
I think Weight Watchers has the right to be upset. The supposed study Jenny Craig refers to is 10 years old and most definitely out of date. The ABC news article also mentioned a question in their article, which I think make a lot of sense. The questions being as the case continues to persist will the ad be deemed false and misleading and will an ordinary person be impacted by Jenny Craig’s ad’s claim?
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