South Butt Parody Case

Last week on 1/6 I was reading the St. Louis Post and found an interesting story about a small T-shit company created by a local St. Louis High School student called "The South Butt". I had never heard of it and as I read the issue is regarding issues of free speech and making a parody.

Apparently there is another company called "North Face" that makes apparel as well and this high school students clothing line is a parody of it, to mock it or poke fun. This has actually went to court and there is a link I found on STLToday.com which is listed below if anyone wants to check it out.

http://www.stltoday.com/stltoday/news/stories.nsf/editorialcommentary/story/20e8a5cf90d0af188625769d008353a4?opendocument

Parody is actually mentioned in Chapter 6 where it sounds like the Supreme Court ruled that parody can be used fairly even though it can hold commercial purpose and copies the core of the original piece (The Law of Public Communications 261). So in my opinion it sounds like North Face may not have much of a case against South Butt.