Puffery in Advertising

I just wanted to add on to the conversation we had about Advertising Puffery. Actaully, the next day after class last Monday I watched an exact tevelvision commercial about Papa John's Puffery slogan, "Better Ingredients, Better Pizza."

http://www.youtube.com/watch?v=Yn5n4NFpxe8

In my own opinion I feel that Puffery is a cheap cop-out of advertising. In this commericail Domino's challeneges the fact that Papa John's does use puffery advertising. Domino's that they claim they do not use puffery when they say they have a better tasting pizza, because they beat Papa John's in a national tast test.