The law case of Vanna White suing Samsung was in Nexis-Lexis and began with a paragraph of how different celebrities want privacy in the way their images are portrayed, including the Girl Scouts, Saddam Hussein, and George Lucas. But the article is really about overprotection. At what point do celebrities go too far?
In the case of Vanna White vs. Samsung, the electronic company produced a humerous ad campaign that showed the future of Samsung 20 years from then. Vanna White accused Samsung for infringing on her right of publicity by appropriating her identity. "Under California law, White has the exclusive right to use her name, likeness, signature and voice for commercial purposes."
The writer of the article makes a great point:
"I can't see how giving White the power to keep others from evoking her image in the public's mind can be squared with the First Amendment." I completely agree. The commercial was not an exact replication of her image, it was simply reminding people of her.
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